LOUISVILLE ROOTS. NATIONWIDE REACH.

In-Home Product Testing & Placements

Your product belongs in real life. Paddock Research helps brands place products with the right households, so people can try them in the routines that matter most.

In-home usage testing (IHUT) gives participants time to experience a product in their own environment. From Louisville to markets across the country, we coordinate participant recruitment, product placements, shipping and study communication around your research goals.

Plan Your In-Home Study

From your research brief to their front door

1. Find the right households

We work with your audience criteria and study requirements to recruit participants whose experiences fit the questions you want to explore.

2. Coordinate the placement

We connect product shipping, participant instructions and your testing schedule, helping people understand what to expect and what comes next.

3. Keep people connected

Participant communication and study follow-up help keep the experience moving, from receiving a product to sharing feedback through your chosen research activities.

Learn how a product fits everyday life

At-home testing can explore how people use a product, what feels intuitive, where they encounter friction and how the experience changes with repeated use. A thoughtful study starts with clear tasks and questions that leave room for honest reactions.

We bring the practical pieces together so your team can focus on learning. Explore our nationwide recruitment and placement capabilities and product shipping and study logistics.

Planning an IHUT project

Share your target audience, locations, participant count, product details, testing period and feedback method. Together, we can outline recruitment, placement and shipping needs before the study begins.

Common questions

Can you coordinate placements beyond Louisville?

Yes. Paddock Research offers nationwide recruitment and in-home placement capabilities. We review the markets and household criteria needed for each project.

Can product shipping be part of the project?

Yes. Product shipping can be coordinated with recruitment and placement. Tell us about packaging, timing and any handling requirements so the scope can be confirmed.

How is participant feedback collected?

The feedback approach depends on the study. Tell us whether your project uses surveys, interviews, diaries or another activity so participant instructions and follow-up can support your plan.

Interested in testing products yourself?

Visit our participant community to learn about research opportunities and how to join.